About

At End N Mind, our focus is tourism and group travel – meeting the needs of convention and event planners, tour operators, sports event organizers, CEO’s, CVB’s and the many industry partners that shape the industry.

Offering meeting and destination management services, event planning, business development, tourism consulting and more. We begin with your goal, your end in mind, and build the plan from there. We’re confident that our many years of hands-on experiential knowledge combined with a passion for success will deliver your ultimate goals.

Danna Lilly, CMP/Principal

Growing up in a small southern town and working in a family owned restaurant planted the tourism seed in Danna’s blood at an early age. Hospitality jobs throughout college and a degree in tourism from the University of South Carolina (Go Gamecocks!) led to a solid career in the travel industry working for leading hospitality organizations in one of the most visited tourism destinations in the southeast.

Danna’s experience includes over 16 years with Kingston Plantation Resort & Hilton Corporation, developing skills in food & beverage management, convention services convention sales, catering director and more. From there, she applied those skills to destination management for 12 years at Myrtle Beach CVB, leading her group sales team in all capacities relative to sales, marketing and destination services for the major markets of meetings, group tour, sports, social and international.

Experiencing the industry for 30 years, from many perspectives and locales around the globe, has provided the platform for this endeavor. The motivation for End N Mind is to connect people, create experiences and deliver results in the diversified areas that Danna has grown to enjoy most in this wild & wonderful world of tourism.

Delivering the End you have N Mind.


Lets talk about your needs. CLICK HERE or Ring Us Up at 843-450-1722